We are not sure what has caused this shift. “Reggae is still holding its own but there has been a shift in the dancehall sound. Referring to other immediate issues, Mullings touched on the shift in the sound of our music. He explained that this new technology “did not just creep up on us” and pointed out that major companies such as Sony, Warner, BMI have been investing in AI technologies so they are not left behind. “How are you going to use that to your advantage? None of us will escape the influence,” Mullings warned. They can use ChatGPT or some other new technology to replicate Bounty Killer’s voice.” Someone sitting in Germany, for instance, may not necessarily any more have to make a call or have a connection to Jamaica to get a Bounty Killer dub.

1 song to earn from it, but artificial intelligence now poses a real threat to our dubplate industry. You don’t have to have a hit song or a No. It has served the artistes and producers well. Zoning in on the dubplate industry, Mullings stated, “It has been one of the most resilient part of the industry for decades. He cited the “need to be more nimble and be adept at not being reactive” adding that change can be uncomfortable “but comfort and complacency do not create growth”. In our own field it is going to become impactful, adverse unless we are going to leverage it to our benefit,” Mullings said. you are going to be hearing that word over and over again today. Sign up for The Gleaner’s morning and evening newsletters. In his address, Mulling shared that the seminar would address longstanding issues, as well as AI, an emerging issue which, he noted, was “inescapable”. Numbered among the learned panellists, presenters and moderators were Kendall Minter, entertainment and intellectual property rights attorney Haldane ‘Danny’ Browne, producer, musician and JAMMS chairman Cleveland ‘Clevie’ Browne, producer, audio engineer and musician Mikie Bennett, record producer and songwriter Sara Hsia, entertainment and intellectual property rights lawyer, who was represented by an AI bot Rohan ‘Snow Cone’ Fuller, record producer Wayne Chen, music commentator, author and attorney-at-law Sean ‘Seanizzle’ Reid, record producer and JAMMS General Manager Evon Mullings. JAMMS’s music seminar was presented under the theme ‘Understanding Rights, Royalties and the Changing Architecture of the Music Industry’. Several persons in the audience at the Jamaica Music Society’s (JAMMS) seminar last Tuesday at The Jamaica Pegasus hotel were jolted into some kind of awakening by the realities of AI. It can simulate dialogue, answer follow-up questions, admit mistakes, challenge incorrect premises and reject inappropriate requests”.Īs real life catches up with what was once considered science fiction, concerns were expressed by music industry movers and shakers about the effects of AI on the ecosystem, even as fears were allayed and the beginning of the way forward was mapped. ChatGPT is described as “a large language model trained on a massive amount of text data, allowing it to generate eerily human-like text in response to a given prompt. Taxes, fees not included for deals content.When an artificial intelligent (AI) chatbot can be programmed to replicate a dubplate from any reggae or dancehall artiste and it sounds just like the artiste, it can be a bit eerie.īut that is the reality posed by ChatGPT, a bot which was developed by Silicon Valley-based OpenAI and backed by Microsoft. If you have any questions or suggestions regarding this matter, you are welcome to contact our customer support team.īusinessYab is not a booking agent, and does not charge any service fees to users of our site.īusinessYab is not responsible for content on external web sites.

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